The truth is a contradiction, but there are writers who crucify their own content. There are many reasons why content can create a negative vibe. Some writers - such as Hemingway - can instantly connect with us, whereas others stop us reading beyond the first few lines. In this article, I explore the characteristics of content that sends out an instant negative vibe and offer you helpful hints so that you can avoid this in your own writing.

Danny Seo explains why some appliances are more energy efficient than others, and what to look out for when shopping for upgrades.

Creating and editing knols. An overview of how to get text into your knol and some basic editing and publishing techniques.

Dialogue works as a hook because it makes a story out of mere information. Open a daily paper at random and observe how journalists use this technique. Here, for example, is the beginning of an article on arson statistics in the Guardian:

Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a headline or post title that turns a browser into a reader, the rest of your words may as well not even exist.

Over the last few months I’ve had a rise in the numbers of people asking me about the why and how of writing and publishing Ebooks. So when Mary Jaksch from the blog Goodlife Zen and Ebook From Tragedy to Triumph: Winning Through a Life Crisis offered to write a post on Ebooks I jumped at the offer. Here’s her comprehensive guide on the topic.

Now a famous film-maker a while back said something about 'Everything you need to know about film you can learn in a week.' He was being generous. You can learn it in 10 minutes.

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If you believe in evolution, you know there wasn't some superstar golfer caveman from which Tiger Woods evolved centuries later. His talent and subsequent success were not a genetic lottery win -- let's take a look at 12 factors that we can adapt from this legendary golfer.