arete
September 2008 
Brian Johnson @ Falling Fruit: Conscious Business
Posted on Nov 6th, 2007
by 
~C4Chaos
~C4Chaos
Brian gets interviewed on Falling Fruit! w00t! Check it out.
Arete and the Hero's Journey
"In this episode we talk with the founder and former CEO of Zaadz.com, Brian Johnson, and explore conscious business in relationship to areté, the classical Greek notion of living at one's highest potential, as well as the archetypal hero's journey. During our conversation we touch on how easy it is to look at people we admire and forget that they too struggled on their path to greatness."
Access: Public
Hey C4Chaos,
Thanks for listening in! Be sure to give us your insightful feedback. Everyone hear at Falling Fruit really appreciates your perspective.
Take care,
Lion (co-founder of Falling Fruit, and producer of Conscious Business Show)
I got alot out of this episode, Brian's perspective helped me remember that my happiness depepnds on how I show up NOW! Thanks Brian.
With Love,
Zach (President of Falling Fruit)