BBS 2006: Blogging and SEO Strategies

3:15 pm -- Blogging and SEO Strategies

Speakers: John Battelle, Dave Taylor, Tris Hussey

notes:

-- keyword research pays dividends:
Wordtracker. Yahoo Search Marketing (Overture); Google AdWords; Nichebot

-- try http://www.wordtracker.com/

-- you need seven keywords that you need to match

-- keyword density: use your keywords more than once; keyword spamming is uncool

-- the secret of inbound links: the way to get inbound links, give outbound links.
link to competitors where it's contextually logical.

-- Search Engine Optimization (SEO) Best Practices:
# good titles (make sure that this appears the browser window; think: headline editors)
# good headlines
# reasonable keyword density
# occasionally emphasize a keywords with bold of italics, as appropriate
# good category names (do keyword research on category names)

-- see Google Webmaster Central  http://www.google.com/webmasters/

-- black hat tricks are not worth it.

-- to check if your site exist on google, try this: site:your-site, e.g. site:coolmel.zaadz.com

-- search engines love ecology. so join conversations and contribute something useful and meaningful.

-- see HitTail - http://www.hittail.com/

-- pagerank is less relevant today than it used to be


blog sites of interest:

Official Google Webmaster Central Blog
http://googlewebmastercentral.blogspot.com/

A View from the Isle
http://blog.larixconsulting.com/